Study on Chinese Repurchase Intention of Group-buying Social Commerce:The Moderating Role of Shopping Habit
نویسندگان
چکیده
منابع مشابه
Investigating the moderating effect of social identity on group buying purchase intention
This research studied the user behavior on online group buying services. In the research model, users’ behavior is represented by three dimensions, satisfactory, trust, and group buying intention. Satisfaction is hypothesized to have positive relationship with trust that will have positive impact on the purchase intention. Each of the three dimensions is divided into two constructs, one for pro...
متن کاملAntecedents of User Stickiness and Loyalty and Their Effects on Users' Group-Buying Repurchase Intention
Intense competition among a vast number of group-buying websites leads to higher product homogeneity, which allows customers to switch to alternative websites easily and reduce their website stickiness and loyalty. This study explores the antecedents of user stickiness and loyalty and their effects on consumers’ group-buying repurchase intention. Results indicate that systems quality, informati...
متن کاملfaculty of psychology and social sciences group of anthropology master thesis in major of anthropology
چکیده پایان نامه (شامل خلاصه، اهداف، روش های اجرا و نتایج به دست آمده): کار جمع آوری گو یش های محلی در سال های اخیر شتاب امیدوار کننده ای به خود گرفته است. شاید از بارزترین اهداف جمع آوری گویش های مختلف، ثبت و ضبط آن، جلوگیری از نابودی و مهمتر از همه حل مشکلات دستوری زبان رسمی باشد. دقت در فرآیند های زبانی گویش های محلی نوع ارتباط مردم نواحی مختلف با پیرامون نشان را به ما نشان خواهد داد. از س...
Understanding moderating effects of involvement on information disclosure and online group-buying intention
Applying the Elaboration Likelihood Model (ELM), this study investigated the moderating effects of involvement with an online group-buying (OGB) website in relation to the effects of information disclosure on customers’ OGB intentions. This study collected data consisting of a total of 142 responses from individuals with previous experience with purchasing products from OGB websites, and applie...
متن کاملThe Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait
Using a sample of 163 consumers, the study provided evidence that arousal and perceived risk had effects on impulsive buying behavior. Perceived risk was negatively associated with impulsive buying behavior but not significantly related to impulsive buying intention, whereas pleasure, which was not related to actual behavior, was a predictor of impulsive buying intention. On the other hand, the...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of the Korea Convergence Society
سال: 2017
ISSN: 2233-4890
DOI: 10.15207/jkcs.2017.8.2.169